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ABOUT THE BRAND

BARBIE

Embrace the world of Barbie, an iconic brand that has inspired imagination and empowerment for decades. With its wide range of products and continuous innovation, Barbie has evolved to reflect changing social values, promoting diversity and inclusion. Recognized with numerous Toy of the Year awards, Barbie's strong retail presence ensures that both children and collectors can easily access this beloved brand. By choosing Barbie, you are investing in a legacy of creativity, aspiration, and positive self-image that has shaped generations.

Or experience the modern phenomenon that is Barbie the Movie, the critically acclaimed box office sensation that has taken theaters by storm. This modern take on the beloved brand offers a fresh perspective that appeals to both nostalgic adults and new audiences. With its star-studded cast, high production values, and cultural relevance, the film has garnered many award nominations and accolades. By engaging with Barbie the Movie, you are participating in a cultural moment that skillfully blends nostalgia with contemporary themes, making it a must-see for audiences seeking intelligent, entertaining cinema with that signature touch of pink.

TARGET AUDIENCE

PRIMARY: Children, Nostalgic fans, Cosplayers, Convention attendees, Adults, Festival attendees

SECONDARY: Preteens, Teens, Children

KEY CHARACTERS

Barbie and Ken

SEASON

ELEMENTARY SCHOOL: All year round, Summer, Single

SECONDARY SCHOOL: Pride
March 9: The first Barbie doll is launched (1959), Barbie's official birthday.
March 11: Ken is introduced for the first time (1961)
July 21: Premiere of Barbie: The Movie (2023)

POPULAR CHARACTERS