ABOUT THE BRAND
MASTERS OF THE UNIVERSE
Reclaim the power of Grayskull with Masters of the Universe. This classic line of fantasy action figures won Toy of the Year and achieved pop culture icon status. With a strong market in the UK, Masters of the Universe offers nostalgia for longtime fans and excitement for new generations.
TARGET AUDIENCE
PRIMARY: Children, Kidults, Nostalgic Fans
SECONDARY: Cosplayers, Adults
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KEY CHARACTERS
He-Man and Skeletor
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SEASON
ELEMENTARY: Pride, Singles, Summer
SECONDARY: June 5: Release date of Masters of the Universe (2026)
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PRODUCTS
POPULAR CHARACTERS
