ABOUT THE BRAND
SONIC THE HEDGEHOG
Get in on the action with Sonic The Hedgehog, SEGA's iconic blue blur that has thrilled UK gamers since 1991. With multiple game awards and Guinness World Records for sales, Sonic represents the pinnacle of fast-paced gaming excitement. But Sonic's appeal extends far beyond consoles: from blockbuster movies to a wide range of toys and more, the franchise offers something for every fan.
TARGET AUDIENCE
Players, Children, Adults
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KEY CHARACTERS
Sonic, Knuckles, and Tails
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SEASON
ELEMENTARY SCHOOL: Halloween, Summer
SECONDARY SCHOOL: June 23: Sonic's birthday (also Sonic's first appearance in Sonic the Hedgehog, 1991)
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PRODUCTS
POPULAR CHARACTERS
